SecondGear Campaign

SecondGear (Oklahoma Cleats for Kids) was the client of my senior capstone Campaigns class. Working in small groups, my class created a communications plan for SecondGear. My group focused specifically on donors- how to increase awareness and how to gain more donations. Part of our campaign was a rebranding, including a name change, which is why we refer to the organization throughout our book as SecondGear. This is our completed campaign, as it was presented to the client.

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